The Kaleidoscope is a small metaphor of the DRESSLIGHT Barcelona lamps, showcasing the fusion of light and fashion. Made with the same materials as the lamps, the Kaleidoscope is covered in 50 unique fabric designs and filled with materials such as chopped glass, sequins, skin, tulle, and beads. Each piece is exclusively handcrafted, ensuring its uniqueness and limited edition status.
The design of the Kaleidoscope was inspired by the lamps themselves, reflecting the personality of the owner. Just like the lamps, the Kaleidoscope offers a different way to see the light, creating a mesmerizing visual experience.
Designed as a direct mail piece, the Kaleidoscope is sent to a select group of high-level professionals, including architects, decorators, and interior designers. These individuals act as opinion leaders in their respective fields, making them the perfect recipients for this unique gift.
The packaging of the Kaleidoscope measures 21 cm x 5 cm ø and is made of a combination of craft and plastic materials. The Kaleidoscope itself measures 16.5 cm and is lined with the same fabrics used in the lamps. The combination of materials and craftsmanship ensures the highest quality and attention to detail.
The Kaleidoscope project started in September 2010 in Barcelona, Spain, and was completed within two weeks. It was created by the design team at DRESSLIGHT Barcelona, with Diego Otero Rodríguez as the creative director. The advertising agency suigeneris, based in Barcelona, was responsible for the execution of the project.
The Kaleidoscope design has received recognition for its creativity and luxury appeal. It was awarded the Iron A' Design Award in the Idea and Conceptual Design category in 2011. This prestigious award is given to designs that meet professional and industrial requirements while integrating industry best practices and innovative characteristics.
The Kaleidoscope is not just a design piece; it is a reflection of the unique and innovative approach of DRESSLIGHT Barcelona. By fusing light and fashion, DRESSLIGHT has created a new concept in lighting that brings together art, design, and technology.
Project Designers: Diego Otero Rodríguez
Image Credits: Diego Otero Rodríguez
Project Team Members: Brand name: DressLight Barcelona
Advert title(s): Kaleidoscope
Country/Market: Spain, Catalonia, Barcelona
Indication(s)/use: Direct Mail
Target: Prospects, architects, interior designers and decors
Advertising Agency: suigeneris, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriter: Jaime Tapia Ruano
Illustrator: Jordi Alonso
Graphic Designer: Jordi Alonso
Graphic Designer: Josep Puertas
Photographer: Alejandro Romero
Photographer Josep Puertas
Integration and retouching photography: Alejandro Romero
Project Name: Kaleidoscope
Project Client: Diego Otero Rodríguez